DMP · Mobile · Uncategorized

Location/Mobile Data Panel at DM16

Featured chrisohara

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Watch to explore the possibilities of using mobile location and beacon data to better segment, target, and analyze consumers. Featuring FreckleIOT, Ticketmaster/Live Nation, and PlaceIQ.

Published by chrisohara

I am the head of global marketing and solutions for SAP's Customer Data Solutions group. I am a frequent contributor to industry journals, and also the author of 6 best-selling books about food and drink, and 2 best selling business books about using data for marketing.

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