About

The Devil’s Work is all about how marketers and publishers are using the latest data technologies to serve better experiences to their customers. If you spend a lot of time thinking about audience targeting, segmentation, real-time bidding, programmatic buying, data management, and so forth, then you will enjoy my blog. I call the blog the “Devil’s Work” because of the expression “the Devil’s work is never done,” which seems especially true in advertising technology.

The blog is a collection of previously published work in publications such as AdExchanger and Econsultancy. I hope it helps as a resource for my fellow colleagues looking for a quick source of reference or inspiration.

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