I lead global product marketing for Salesforce Marketing Cloud’s Data & Audiences group, which includes DMP, Data Studio, Social Studio, and Advertising Studio. I have spent my career working in digital media and leading sales, marketing, and business development efforts, most recently as head of marketing for Krux (acquired by Salesforce in November 2016), and, less recently, for companies that include Bionic Advertising Systems (co-founder), Nielsen, Reviewed.com (Gannett), TRAFFIQ, and Looksmart.
I am a columnist for industry publications including Econsultancy and AdExchanger, and a frequent speaker at industry conferences and events.
My scholarly efforts have been focused on understanding the new paradigm in digital marketing and helping daily practitioners unpack the complicated landscape. To that end I have written Best Practices in Digital Display Media (Econsultancy, March 2012), Best Practices in Data Management (2012), Programmatic Marketing: Beyond RTB (2013), The New Mobile Display Ecosystem (2014), Programmatic Branding (2015), and The Role of the Agency in Data Management (June 2016).
On the non-business side, I am also the author of 6 best-selling books including Great American Beer, and Hot Toddies, the classic holiday cocktail book from Random House. I also am also working on a new business title about how enterprise marketers and media companies are leveraging people data to grow their businesses.
My latest book is called “Data Driven” (McGraw Hill Business) and looks at the transformation of marketing around data, drawing on my experience working with some of the world’s largest marketers. It won the prestigious Axiom 2019 Silver Medal for best Business Technology book.
I hope you enjoy the content on this blog, and let me know if I can help you in any way.