I lead global marketing at the world’s most innovative data management platform, Krux, a Salesforce company. I have spent my career working in digital media and leading sales, marketing, and business development efforts, most recently as co-founder of Bionic Advertising Systems and, less recently, for companies that include Nielsen, Reviewed.com, TRAFFIQ, and Looksmart.
I am a member of the IAB’s Programmatic Task Force, and a columnist for industry publications including Econsultancy and AdExchanger, among others.
My latest efforts have been focused on understanding the new paradigm in digital marketing, and helping daily practitioners unpack the complicated landscape. To that end I have written Best Practices in Digital Display Media (Econsultancy, March 2012), Best Practices in Data Management (2012), Programmatic Marketing: Beyond RTB (2013), The New Mobile Display Ecosystem (2014), Programmatic Branding (2015), and The Role of the Agency in Data Management (June 2016).
I am also the author of 6 best-selling books including Great American Beer, and Hot Toddies, the classic holiday cocktail book from Random House.
I hope you enjoy the content on this blog, and let me know if I can help you in any way.