About Me

I lead global product marketing and solutions for SAP’s Customer Data Solutions group. Previous to that, I spent 5 years running Salesforce Marketing Cloud’s Data & Identity group. I’ve spent my career working in digital media and leading sales, marketing, and business development efforts — focusing on the impact of data management (DMPs and CDPs) on customer experience delivery. 

My scholarly efforts have been focused on understanding the new paradigm in digital marketing and helping daily practitioners unpack the complicated landscape. To that end I have written a number of feature length white papers, and also published two books: Data Driven (McGraw Hill) and Customer Data Platforms (Wiley).

On the non-business side, I am also the author of 6 best-selling books including Great American Beer, and Hot Toddies, the classic holiday cocktail book from Random House.

I hope you enjoy the content on this blog, and let me know if I can help you in any way.



3 thoughts on “About Me

  1. Hi Chris,

    My name is Terry, one of the producers for the radio show “Middays with Michelle Dawn Mooney”. We did some research last night trying to find an email address to contact you directly, but were unable to find one…hopefully this will get to you in time. Michelle saw that you have written a “Hot Toddies” book and wanted to see if you might be able to call in to the show tomorrow (9/30) in honor of National Mulled Cider day to tell our listeners more about your book as we head into the autumn months. We do have a slot that we are holding for 2:40pm, if your schedule allows.

    Just to give you some background on the show…”Middays” airs M-F from 1-3pm locally in the Atlantic City area and streams online at middayswithmichelle.com and WPG1450.com, which is owned by Townsquare Media (3rd largest radio station owner in the country). Prior to starting her own show, Michelle was the longtime lead anchor for the area’s NBC affiliate and has a strong local following, as well as a social media presence of more than 10,000. After 15 years of presenting hard news, she designed the show with the premise of highlighting what’s right in the world as opposed to everything that’s going wrong.

    Please let us know if this is something of interest, as we would love to have you on the show!


    Terry Donahue
    Segment Producer

  2. Hello. I enjoyed reading your blog. Do you have any recommendations for third party POS/syndicated data vendors. Nielsen and IRI are getting more and more ridiculous as the years progress with their fees for reports and I’m finally fed up. I’m looking for a 3rd party resource. Any recommendations? Thanks

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