I lead global product marketing for Salesforce Marketing Cloud’s Data & Identity group, which includes Audience, Data, Social Studio, and Interaction Studios — and Customer 360 Audiences, our customer data platform. I have spent my career working in digital media and leading sales, marketing, and business development efforts
My scholarly efforts have been focused on understanding the new paradigm in digital marketing and helping daily practitioners unpack the complicated landscape. To that end I have written a number of feature length white papers, and also published two books: Data Driven (McGraw Hill) and Customer Data Platforms (Wiley).
On the non-business side, I am also the author of 6 best-selling books including Great American Beer, and Hot Toddies, the classic holiday cocktail book from Random House. I also am also working on a new business title about how enterprise marketers and media companies are leveraging people data to grow their businesses.
I hope you enjoy the content on this blog, and let me know if I can help you in any way.