(Interview) On Beacons and DMPs

how-beacons-might-alter-the-data-balance-between-manufacturers-and-retailersHow Beacons Might Alter The Data Balance Between Manufacturers And Retailers

As Salesforce integrates DMP Krux, Chris O’Hara considers how proximity-based personalization will complement access to first-party data. For one thing, imagine how coffeemakers could form the basis of the greatest OOH ad network.

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Location/Mobile Data Panel at DM16

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Watch to explore the possibilities of using mobile location and beacon data to better segment, target, and analyze consumers. Featuring FreckleIOT, Ticketmaster/Live Nation, and PlaceIQ.