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Tag / indentity

August 10, 2016October 8, 2017 by chrisohara

Watch: Demystifying Match Rates

  • Data Management Platform
  • DMP, indentity, Katie Coughlin, LiveRamp, Match Rates
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demystifyingmatchrates

In this webinar, Katie Coghlan of Live Ramp and I break down user match rates in adtech. It’s a pretty good primer for people who need the basics, but also want to understand some of the subtleties of identity on the Internet.

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