The authors of Customer Data Platforms join my friend Russ Artzt, co-founder of Computer Associates, to talk about CDPs and the new book on the Datavana podcast, hosted by Jaime Muirhead
I am the head of global marketing and solutions for SAP's Customer Data Solutions group. I am a frequent contributor to industry journals, and also the author of 6 best-selling books about food and drink, and 2 best selling business books about using data for marketing.
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The Devil's Work 