August 10, 2016October 8, 2017 by chrisohara Watch: Demystifying Match Rates Data Management Platform DMP, indentity, Katie Coughlin, LiveRamp, Match Rates Leave a comment In this webinar, Katie Coghlan of Live Ramp and I break down user match rates in adtech. It’s a pretty good primer for people who need the basics, but also want to understand some of the subtleties of identity on the Internet. Share this:TwitterLinkedInFacebookMoreEmail Related