In this webinar, Katie Coghlan of Live Ramp and I break down user match rates in adtech. It’s a pretty good primer for people who need the basics, but also want to understand some of the subtleties of identity on the Internet.
I am the head of global marketing for the Salesforce Data & Identity group. I am a frequent contributor to industry journals, an also the author of 6 best-selling books about food and drink, and 2 best selling business books about using data for marketing.
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