Check out a lively discussion of how agencies are coping with the new data-driven landscape, driven by marketer’s increasing ownership of their own data. Featuring L’Oreal, Mediavest | Spark, and Krux. Brought to you by Econsultancy.
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Published by chrisohara
I am the head of global marketing and solutions for SAP's Customer Data Solutions group. I am a frequent contributor to industry journals, and also the author of 6 best-selling books about food and drink, and 2 best selling business books about using data for marketing.
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The Devil's Work 