Tag Archives: TRAFFIQ
Down and Dirty Platform Guide
Currently, Donovan Data Systems and MediaBank own the advertising platform space, with more than 80% market share among agencies, which use the platforms extensively for buying offline media, and use their systems to bill digital media campaigns. Neither have a very sophisticated digital offering, which may be why the two companies teamed up to create […]
Traffiq integrates Nielsen site audience data (Interview)
Media management software firm Traffiq has partnered with audience measurement company The Nielsen Co. to provide advertisers access to Nielsen’s target-marketing platform @Plan. The integration will go live on Sept. 21 for all roughly 400 registered customers of Traffiq’s display ad-buying platform, said Chris O’Hara, SVP of sales and marketing at Traffiq. Customers “are able […]
Digital Marketing Questions in Search of Answers
* The challenge for agencies isn’t executing a digital marketing strategy — it’s doing it at scale
* Agencies are forced to do what they always do when it comes to margin compression — share the pain with their publishing partners
* It’s not the tools that make the agency — it’s how the tools are used that ultimately determines success
The RFP is Dead: New Concepts in Audience Discovery
The Programmatic Approach to Media Allocation is Coming Soon to a Platform near You. Since its inception, advertising has always been about putting the right message in front of the right audience. Back when televisions were really expensive, and people used to gather around them in bars to watch baseball, beer companies started to do […]
TRAFFIQ Talks Private Marketplaces and Other Platform Enhancements
ADOTAS – Demand-side digital media management platform TRAFFIQ expands its offerings so much that it’s hard to keep up. Fortunately, we were able to hit Senior Vice President of Sales and Marketing (and regular Adotas contributor) Chris O’Hara with questions regarding the platform’s latest upgrades (including customized and private publisher portfolios and enhanced financial management tools) […]
Epic FAIL
Much has been written about the notorious “logo vomit” map of famed internet banker Terence Kawaja. I reference his handy charts on my blog, and often his “Display LUMAscape” as a reference point for thinking about the digital display business, and what will happen to it. Many have tried to navigate through the various categories and dissect […]
Death of the Digital Media Agency?
Here are the three major trends making media agencies less relevant every day. On the surface, it would seem that running a modern digital media agency would be fun. Being on the cutting edge of media and technology, being in the “social media conversation,” helping clients understand and deploy groundbreaking new technologies…that is the stuff […]
Beyond Bidding
Why Real Time Bidding is More Important than you Think Last week, I wrote that companies that depend on what we think of as “RTB” are in danger of missing larger opportunities. I argued that RTB technology is important, but that advertisers still need inventory quality, contextual relevance, and scale—something that today’s real time platforms […]
The Problem of Ubiquity
Is Your Technology Offering Differentiated Enough to Win in the Digital Media Advertising Landscape? Media buying desks are so 2009. I mean, who doesn’t have access to 800+ exchange inventory sources and 30 different 3rd party data providers? In a world where well-heeled demand side customers have all of the tools to buy audience efficiently, […]
Ecosystemopoly
DIGIDAY: Target, New York, 5 May 2011 – If you work for one of the companies within the famed Kawaja logo vomit map, the only place to be today is at DigiDay Target. The event, in which every single presentation referenced or displayed the famous slide in question, is the nexus point for ad technology […]
