Tag Archives: Remnant Monetization
A long time ago, I was selling highly premium banner ad inventory to major advertisers. Part of a larger media organization, our site had great consumer electronics content tailored to successful professional and amateur product enthusiasts. The thing we loved most was sponsorships and advertorials. We practically had a micro-agency inside our shop, and we […]
“We want to make sure that we’re controlling what happens with data . . . we want to make sure we control pricing. Control’s a very important message. We don’t want there to be a cottage industry built on our backs” – Nick Johnson, SVP, NBC Universal What do publishers really want? It’s simple, really: […]
ADOTAS – Remember when you used to really depend on your local paper? For finding jobs, houses, getting the local weather forecast, selling that boat in your yard, and getting last night’s sports scores? I still do…but barely. Most of what your local paper offers can be found in greater abundance (and at higher quality) […]
Today’s Magazine Publishers have to Be Sales, Content, and Technology Organizations to Survive.