Tag Archives: Remnant Monetization

Are Publisher Trading Desks Next?

April 8, 2013 · by · in Data Management Platform, DMP, Publishing

A long time ago, I was selling highly premium banner ad inventory to major advertisers. Part of a larger media organization, our site had great consumer electronics content tailored to successful professional and amateur product enthusiasts. The thing we loved most was sponsorships and advertorials. We practically had a micro-agency inside our shop, and we […]

The Five Things to Expect in a DMP

February 29, 2012 · by · in Big Data, Data Management Platform, Digital Display, DMP, Sales

“We want to make sure that we’re controlling what happens with data . . . we want to make sure we control pricing. Control’s a very important message. We don’t want there to be a cottage industry built on our backs” – Nick Johnson, SVP, NBC Universal What do publishers really want? It’s simple, really: […]

Digital Marketing Questions in Search of Answers

September 13, 2011 · by · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization

* The challenge for agencies isn’t executing a digital marketing strategy — it’s doing it at scale
* Agencies are forced to do what they always do when it comes to margin compression — share the pain with their publishing partners
* It’s not the tools that make the agency — it’s how the tools are used that ultimately determines success

Epic FAIL

July 20, 2011 · by · in Advertising Agencies, Data Management Platform, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Marketing, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization, TRAFFIQ, Uncategorized

Much has been written about the notorious “logo vomit” map of famed internet banker Terence Kawaja. I reference his handy charts on my blog, and often his “Display LUMAscape” as a reference point for thinking about the digital display business, and what will happen to it. Many have tried to navigate through the various categories and dissect […]

Beyond Bidding

June 30, 2011 · by · in Advertising Agencies, AppNexus, Data Management Platform, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization, TRAFFIQ

Why Real Time Bidding is More Important than you Think Last week, I wrote that companies that depend on what we think of as “RTB” are in danger of missing larger opportunities. I argued that RTB technology is important, but that advertisers still need inventory quality, contextual relevance, and scale—something that today’s real time platforms […]

The Great Publisher Disruption

April 27, 2011 · by · in Advertising Agencies, Big Media, Demand Side Platform (DSP), Digital Display, Online Media, Publishing, Real Time Bidding (RTB), Remnant Monetization, TRAFFIQ

ADOTAS – Remember when you used to really depend on your local paper? For finding jobs, houses, getting the local weather forecast, selling that boat in your yard, and getting last night’s sports scores? I still do…but barely. Most of what your local paper offers can be found in greater abundance (and at higher quality) […]

PLATFORM WARS #1: Endangered Ecosystem?

July 14, 2010 · by · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Media Buying, Media Planning, Online Media, Private Equity, Publishing, Real Time Bidding (RTB), Remnant Monetization, TRAFFIQ, Uncategorized

The battle for control of digital display media is going to see many of the ecosystem players in the middle get absorbed by the larger players on either side of the equation, and an explosion of platforms designed to make sense of the large array of choices and ultimately organize the ecosystem as a whole. The real battle will be among those companies that are building open, scalable platforms that enable both agencies and publishers to choose among the various moving parts, based on their need.

The Next Printing Press

July 6, 2010 · by · in Advertising Agencies, Big Media, Demand Side Platform (DSP), Digital Display, Online Media, Publishing, Real Time Bidding (RTB), TRAFFIQ

Today’s Magazine Publishers have to Be Sales, Content, and Technology Organizations to Survive.

Follow

Get every new post delivered to your Inbox.

Join 25 other followers