Tag Archives: Online Media
Digital Marketing Questions in Search of Answers
* The challenge for agencies isn’t executing a digital marketing strategy — it’s doing it at scale
* Agencies are forced to do what they always do when it comes to margin compression — share the pain with their publishing partners
* It’s not the tools that make the agency — it’s how the tools are used that ultimately determines success
The Great Publisher Disruption
ADOTAS – Remember when you used to really depend on your local paper? For finding jobs, houses, getting the local weather forecast, selling that boat in your yard, and getting last night’s sports scores? I still do…but barely. Most of what your local paper offers can be found in greater abundance (and at higher quality) […]
Changing the Game
The Evolution of Real Time Bidding Means Better Inventory, and Higher Bids For years, publishers have devalued their inventory by letting a daisy chain of remnant inventory networks and exchanges leverage their audience. Because every publisher was willing to place ads on every single page, sheer scale created the opportunity for 3rd parties to extract […]
Agencies: Working Hard or Hardly Working?
A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and buyers have to be able to navigate […]
PLATFORM WARS #4: Ecosystem Bubble?
The Coming Consolidation of the “Digital Display Technology Landscape” If I had to pick “bravest guy in this business” I would pick Luma Partners banker Terence Kawaja. Back when he was at GCA Savvian, he tried to actually put the business of digital display advertising into one 8 ½ by 11 document, and give it […]
Choosing between Performance and Branding in Digital Display?
Depending on how you are measuring success, maybe you don’t have to. The New Data Ecosystem According to Blue Kai, I am a tech savvy, social-media using bookworm in the New York DMA, currently in the market for “entertainment.” At least that’s what my cookie says about me. Simply by going to the Blue Kai […]
PLATFORM WARS #3: Back to the Future
Are you Old School Enough to Win in the New Ecosystem? The online advertising ecosystem is starting to feel a lot like The Matrix. Thousands of tentacles of code are stretching out from every technology company, intertwining, and joining the collective. Companies like AppNexus have been built on the idea of the Matrix—an active ecosystem […]
What are we Selling?
What we a selling is a dream. The dream of a digital future, and the hope that technology continues to be the solution to the problem, rather than another problem itself.
PLATFORM WARS #2: The Future of Display
We take for granted that we live in this “digital ecosystem,” surrounded by technology and data everywhere we look. But, what does the future of digital display look like?
Being There
Today’s Marketer Isn’t Choosing Between DSPs, RTB, and Guaranteed Buys. He Wants it All. The brave new world of digital display advertising seemingly offers it all. Using the latest and greatest platforms, marketers can access technology that enables them to identify their product’s audience, and reach them at the very moment they are ready to […]
