Tag Archives: online advertising ecosystem
Death of the Digital Media Agency?
Here are the three major trends making media agencies less relevant every day. On the surface, it would seem that running a modern digital media agency would be fun. Being on the cutting edge of media and technology, being in the “social media conversation,” helping clients understand and deploy groundbreaking new technologies…that is the stuff […]
Rise of the Machines
Where do People Fit into a World that Promises Endless Media Automation? Ever since man tied a rope to an ox, there has been a relentless drive to automate work processes. Like primitive farming, digital media buying is a thankless, low-value task where results (and profits) do not often match the effort involved. Many companies […]
Notes from DPS 2011
Going Beyond Content and Delivering Value in a Multi-Platform World Deer Valley, UT – If there is one thing I learned after spending several days at Digital Publishing Summit 2011, is that the people in this industry really love what they do. It’s not easy walking past world class spring skiing in what is arguably the […]
Choosing between Performance and Branding in Digital Display?
Depending on how you are measuring success, maybe you don’t have to. The New Data Ecosystem According to Blue Kai, I am a tech savvy, social-media using bookworm in the New York DMA, currently in the market for “entertainment.” At least that’s what my cookie says about me. Simply by going to the Blue Kai […]
PLATFORM WARS #3: Back to the Future
Are you Old School Enough to Win in the New Ecosystem? The online advertising ecosystem is starting to feel a lot like The Matrix. Thousands of tentacles of code are stretching out from every technology company, intertwining, and joining the collective. Companies like AppNexus have been built on the idea of the Matrix—an active ecosystem […]
