Tag Archives: Nielsen
Social Affinity
The New Panel-Based Audience Measurement for Brands With the prevalence of social data, yesterday’s panel-based measurement for digital campaigns is starting to look like the wood paneling in your grandmother’s den: A bit out of fashion. Marketers have been trained to buy media based on demographics, and it is natural to want your ads to […]
Thoughts on Data-Driven Audience Measurement
A Conversation with Scott Portugal of PulsePoint What are some best practices for the modern digital marketer? Cookie-based data makes knowing your audience easier than ever. Developing accurate audience profiles, optimizing campaigns based on audience composition, and validating audience reach are all critical components for marketers doing targeted digital campaigns. I recently spoke with Scott Portugal, long time […]
Choosing a Data Management Platform
“Big Data” is all the rage right now, and for a good reason. Storing tons and tons of data has gotten very inexpensive, while the accessibility of that data has increased substantially in parallel. For the modern marketer, that means having access to literally dozens of disparate data sources, each of which cranks out large […]
Know Your Audience
Using Audience Measurement Data to Optimize Digital Display Campaigns These days, advertising and data platforms are giving marketers a wealth of information that can be used to validate their strategies, and optimize their digital campaigns for better performance. There is a lot of data to sort through—some more useful than others. Sometimes, good campaign optimization […]
Traffiq integrates Nielsen site audience data (Interview)
Media management software firm Traffiq has partnered with audience measurement company The Nielsen Co. to provide advertisers access to Nielsen’s target-marketing platform @Plan. The integration will go live on Sept. 21 for all roughly 400 registered customers of Traffiq’s display ad-buying platform, said Chris O’Hara, SVP of sales and marketing at Traffiq. Customers “are able […]
