Tag Archives: Media Planning
But Solving the Right Problems are the Key to the Future I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary because doing things like running e-mail campaigns, building websites, and buying banner ads were really complicated. You needed nerdy guys […]
Is Your Media Shop the Right Fit for the Digital Age? Nassim Taleb’s marvelous book of aphorisms is called The Bed of Procrustes, named after the myth of Procrustes, a cruel owner of a roadside estate between Athens and Eleusis in ancient Greece. According to Taleb, He abducted travelers, provided them with a generous dinner, […]
A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and buyers have to be able to navigate […]
Is Your Digital Agency Configured for Success? With all the new technology and access to data, you would think running a digital agency in 2011 would be tempting. After speaking with a few hundred digital agency principals over the last several years, I think I would rather work at a car wash. At least you […]
Depending on how you are measuring success, maybe you don’t have to. The New Data Ecosystem According to Blue Kai, I am a tech savvy, social-media using bookworm in the New York DMA, currently in the market for “entertainment.” At least that’s what my cookie says about me. Simply by going to the Blue Kai […]
We take for granted that we live in this “digital ecosystem,” surrounded by technology and data everywhere we look. But, what does the future of digital display look like?
Today’s Marketer Isn’t Choosing Between DSPs, RTB, and Guaranteed Buys. He Wants it All. The brave new world of digital display advertising seemingly offers it all. Using the latest and greatest platforms, marketers can access technology that enables them to identify their product’s audience, and reach them at the very moment they are ready to […]