Tag Archives: DSP

A Publisher’s History Of Programmatic Media

March 15, 2013 · by · in Data Management Platform, Programmatic Premium

It’s hard to argue that the banner ad era has been good to publishers. After a brief initial period in which banner inventory matched audience availability, publishers enjoyed double-digit CPMs and advertisers enjoyed unique access to a valuable audience of online “early adopters.” Prognosticators heralded a new golden era of publishing, and predicted the eventual […]

Why 2013 will be the Year of Premium Guaranteed

January 23, 2013 · by · in Advertising Agencies, Media Planning, Platforms

Fairfax Cone, the founder of Foote, Cone, and Belding once famously remarked that the problem with the agency business was that “the inventory goes down the elevator at night.” He was talking about the people themselves. For digital media agencies, who rely on 23 year-old media planners to work long hours grinding on Excel spreadsheets […]

Best Practices in Digital Display Media (Interview)

March 22, 2012 · by · in Advertising Agencies, AppNexus, Big Data, Big Media, Data Management Platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Marketing, Media Buying, Media Planning, Online Media, Platforms, Real Time Bidding (RTB), Remnant Monetization, Uncategorized

Digital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media. Today, eConsultancy launches Best Practices in Digital Display Advertising, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O’Hara, about the report and work that went into it. Why did you write […]

Down and Dirty Platform Guide

October 14, 2011 · by · in Advertising Agencies, Data Management Platform, Demand Side Platform (DSP), Digital Media Ecosystem, DMP, Media Buying, Media Planning, Real Time Bidding (RTB), TRAFFIQ

Currently, Donovan Data Systems and MediaBank own the advertising platform space, with more than 80% market share among agencies, which use the platforms extensively for buying offline media, and use their systems to bill digital media campaigns. Neither have a very sophisticated digital offering, which may be why the two companies teamed up to create […]

Ad Tech’s Walking Dead Startups (DigiDay Interview)

August 25, 2011 · by · in Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Online Media, Real Time Bidding (RTB), TRAFFIQ

Chris O’Hara is svp of marketing and sales for Traffiq, a digital media optimization company. He has referred to the clutch of ad tech companies with sizable bank accounts from VC investment, not profits, as the walking dead. O’Hara believes that it’s only a matter of time before a massive fire sale begins in the […]

Epic FAIL

July 20, 2011 · by · in Advertising Agencies, Data Management Platform, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Marketing, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization, TRAFFIQ, Uncategorized

Much has been written about the notorious “logo vomit” map of famed internet banker Terence Kawaja. I reference his handy charts on my blog, and often his “Display LUMAscape” as a reference point for thinking about the digital display business, and what will happen to it. Many have tried to navigate through the various categories and dissect […]

Death of the Digital Media Agency?

July 12, 2011 · by · in Advertising Agencies, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Marketing, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), TRAFFIQ, Uncategorized

Here are the three major trends making media agencies less relevant every day. On the surface, it would seem that running a modern digital media agency would be fun. Being on the cutting edge of media and technology, being in the “social media conversation,” helping clients understand and deploy groundbreaking new technologies…that is the stuff […]

Rise of the Machines

April 14, 2011 · by · in Advertising Agencies, AppNexus, B2B Media, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Marketing, Media Buying, Media Planning, Online Media, Publishing, Real Time Bidding (RTB), TRAFFIQ, Uncategorized

Where do People Fit into a World that Promises Endless Media Automation? Ever since man tied a rope to an ox, there has been a relentless drive to automate work processes. Like primitive farming, digital media buying is a thankless, low-value task where results (and profits) do not often match the effort involved. Many companies […]

Agencies: Working Hard or Hardly Working?

March 12, 2011 · by · in Advertising Agencies, Media Buying, Media Planning, Online Media, TRAFFIQ, Uncategorized

A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and buyers have to be able to navigate […]

What are we Selling?

December 2, 2010 · by · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Media Buying, Media Planning, Online Media, Publishing, Real Time Bidding (RTB), Sales, TRAFFIQ

What we a selling is a dream. The dream of a digital future, and the hope that technology continues to be the solution to the problem, rather than another problem itself.

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