Tag Archives: Digtial Display
The Agency of Procrustes
March 16, 2011 · by chrisohara · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Media Buying, Media Planning, Online Media, Publishing, Real Time Bidding (RTB), Uncategorized
Is Your Media Shop the Right Fit for the Digital Age? Nassim Taleb’s marvelous book of aphorisms is called The Bed of Procrustes, named after the myth of Procrustes, a cruel owner of a roadside estate between Athens and Eleusis in ancient Greece. According to Taleb, He abducted travelers, provided them with a generous dinner, […]
