Tag Archives: Digital Media
Death of the Digital Media Agency (Redux)
Last year, I wrote that the digital agency was dead. I was mostly talking about how platform technology was going to knock a lot of digital media agencies out of business. In a world where over five trillion banner impressions are available every month, I argued, it was simply too much for humans to navigate […]
The RFP is Dead: New Concepts in Audience Discovery
The Programmatic Approach to Media Allocation is Coming Soon to a Platform near You. Since its inception, advertising has always been about putting the right message in front of the right audience. Back when televisions were really expensive, and people used to gather around them in bars to watch baseball, beer companies started to do […]
Epic FAIL
Much has been written about the notorious “logo vomit” map of famed internet banker Terence Kawaja. I reference his handy charts on my blog, and often his “Display LUMAscape” as a reference point for thinking about the digital display business, and what will happen to it. Many have tried to navigate through the various categories and dissect […]
The Agency of Procrustes
Is Your Media Shop the Right Fit for the Digital Age? Nassim Taleb’s marvelous book of aphorisms is called The Bed of Procrustes, named after the myth of Procrustes, a cruel owner of a roadside estate between Athens and Eleusis in ancient Greece. According to Taleb, He abducted travelers, provided them with a generous dinner, […]
