Tag Archives: Digital Display

LookSmart Adds Display

July 17, 2012 · by · in Digital Display

This is the first in a series of exciting additions to the LOOK portfolio. Stay tuned! LookSmart Announces Display Capabilities  Search Marketing Network Adds Display to Product Suite SAN FRANCISCO, July 17, 2012 (GLOBE NEWSWIRE) — Today LookSmart (Nasdaq:LOOK) announced the addition of display advertising capabilities to its roster of performance-based search marketing offerings. By […]

Digital Marketing Questions in Search of Answers

September 13, 2011 · by · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization

* The challenge for agencies isn’t executing a digital marketing strategy — it’s doing it at scale
* Agencies are forced to do what they always do when it comes to margin compression — share the pain with their publishing partners
* It’s not the tools that make the agency — it’s how the tools are used that ultimately determines success

There’s No App for That

May 23, 2011 · by · in Advertising Agencies, AppNexus, Data Management Platform, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), TRAFFIQ, Uncategorized

Building the Technology Stack for Next Generation Digital Media Buying and Selling Last week’s IAB Network and Exchanges conference was full of the usual self-congratulatory “use cases” of byzantine, data-based strategies for squeezing conversions from web-based display banners for direct response campaigns—or, alternatively, helping to drive “branded performance,” based on the listener’s preference. I was […]

The Problem of Ubiquity

May 12, 2011 · by · in Advertising Agencies, AppNexus, B2B Media, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Marketing, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), TRAFFIQ

Is Your Technology Offering Differentiated Enough to Win in the Digital Media Advertising Landscape? Media buying desks are so 2009. I mean, who doesn’t have access to 800+ exchange inventory sources and 30 different 3rd party data providers?  In a world where well-heeled demand side customers have all of the tools to buy audience efficiently, […]

Ecosystemopoly

May 5, 2011 · by · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Marketing, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization

DIGIDAY: Target, New York, 5 May 2011 – If you work for one of the companies within the famed Kawaja logo vomit map, the only place to be today is at DigiDay Target. The event, in which every single presentation referenced or displayed the famous slide in question, is the nexus point for ad technology […]

The Great Publisher Disruption

April 27, 2011 · by · in Advertising Agencies, Big Media, Demand Side Platform (DSP), Digital Display, Online Media, Publishing, Real Time Bidding (RTB), Remnant Monetization, TRAFFIQ

ADOTAS – Remember when you used to really depend on your local paper? For finding jobs, houses, getting the local weather forecast, selling that boat in your yard, and getting last night’s sports scores? I still do…but barely. Most of what your local paper offers can be found in greater abundance (and at higher quality) […]

Changing the Game

April 18, 2011 · by · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Media Buying, Media Planning, Publishing, Real Time Bidding (RTB), Remnant Monetization

The Evolution of Real Time Bidding Means Better Inventory, and Higher Bids For years, publishers have devalued their inventory by letting a daisy chain of remnant inventory networks and exchanges leverage their audience. Because every publisher was willing to place ads on every single page, sheer scale created the opportunity for 3rd parties to extract […]

Rise of the Machines

April 14, 2011 · by · in Advertising Agencies, AppNexus, B2B Media, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Marketing, Media Buying, Media Planning, Online Media, Publishing, Real Time Bidding (RTB), TRAFFIQ, Uncategorized

Where do People Fit into a World that Promises Endless Media Automation? Ever since man tied a rope to an ox, there has been a relentless drive to automate work processes. Like primitive farming, digital media buying is a thankless, low-value task where results (and profits) do not often match the effort involved. Many companies […]

Notes from DPS 2011

April 4, 2011 · by · in Advertising Agencies, Big Media, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Marketing, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization, Sales Management, Sales Rants, Sales Tactics, TRAFFIQ, Uncategorized

Going Beyond Content and Delivering Value in a Multi-Platform World Deer Valley, UT – If there is one thing I learned after spending several days at Digital Publishing Summit 2011, is that the people in this industry really love what they do. It’s not easy walking past world class spring skiing in what is arguably the […]

Agencies: Working Hard or Hardly Working?

March 12, 2011 · by · in Advertising Agencies, Media Buying, Media Planning, Online Media, TRAFFIQ, Uncategorized

A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and buyers have to be able to navigate […]

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