Tag Archives: Data Management Platform
Understanding Social Data
A Conversation with Sree Nagarajan, CEO Colligent Marketers are increasingly turning to social platform data to understand their customers, and how to tap into their social graphs to reach more of them. Facebook “likes” and Twitter “follows” are religiously captured and analyzed, and audience models are created—all in the service of trying to scale the […]
Managing Data in [real] Real-Time
A Conversation with Srini Srinivasan, Founder and VP Operations of Aerospike Even today, the notion that a consumer can go to a website, be identified, trigger a live auction involving as many as a dozen or more advertisers, and be served an ad in real-time, seems like a marvel of technology. It takes a tremendous […]
What is Data Science?
A Conversation with Ankur Teredesai, Data Scientist, nPario These days, the term “bid data” is all the rage and over a dozen data management platforms are competing for the right to manage audience segmentation, targeting, analytics, and lookalike modeling for advertisers and publishers. I recently sat down with noted data scientist Ankur Teredesai to help […]
The Five Things to Expect in a DMP
“We want to make sure that we’re controlling what happens with data . . . we want to make sure we control pricing. Control’s a very important message. We don’t want there to be a cottage industry built on our backs” – Nick Johnson, SVP, NBC Universal What do publishers really want? It’s simple, really: […]
The Data Driven Agency
Three ways you can supercharge your digital media agency with data Today’s digital media agency has access to enormous amounts of data, but using it effectively is what is going to make the difference between the shops of the future and the also-rans. Delivering data-driven insights is the key to being a 21st century agency. […]
Know Your Audience
Using Audience Measurement Data to Optimize Digital Display Campaigns These days, advertising and data platforms are giving marketers a wealth of information that can be used to validate their strategies, and optimize their digital campaigns for better performance. There is a lot of data to sort through—some more useful than others. Sometimes, good campaign optimization […]
When Big Data Doesn’t Provide Big Insights
What big marketers should look for in a next generation data management platform “Big Data” is all the rage right now, and for a good reason. The other day, I was switching computers, and wanted to move about five gigabytes of photos and videos unto my new laptop, and my largest thumb drive was a […]
