Tag Archives: Chris O’Hara
When Cost-Plus is a Minus
Is the Hourly Pricing Model Right for Today’s Digital Media Agency? It’s funny how people deride Microsoft for not being successful in advertising technology when 80% of digital media dollars are transacted using their media planning software. Despite the fact that we live in a world where computers can evaluate hundreds of individual bid requests […]
Programmatic Premium is not about Bidding
“A market is never saturated with a good product, but it is quickly saturated with a bad one” – Henry Ford When it comes to digital publishing sales, it seems like many publishers are questioning whether the product they have—the standard banner ad—is what they should be selling. Last month, I wrote that 2013 would […]
What I Learned Writing Best Practices in Data Management
Today data is like water: free-flowing, highly available, and pervasive. As the cost of storing and collecting data decreases, more of it becomes available to marketers looking to optimize the way they acquire new customers and activate existing ones. In the right hands, data can be the key to understanding audiences, developing the right marketing […]
Digital Advertising Veteran Chris O’Hara Appointed Chief Revenue Officer at LookSmart
SAN FRANCISCO, May 30, 2012 (GlobeNewswire via COMTEX) — LookSmart, Ltd. LOOK +2.58% , an online advertising network solutions company, today announced a key addition to its management team with the hire of industry veteran Chris O’Hara as Chief Revenue Officer. In this role, O’Hara will lead the LookSmart sales and delivery organization and leverage his years of […]
Choosing a Data Management Platform
“Big Data” is all the rage right now, and for a good reason. Storing tons and tons of data has gotten very inexpensive, while the accessibility of that data has increased substantially in parallel. For the modern marketer, that means having access to literally dozens of disparate data sources, each of which cranks out large […]
The Five Things to Expect in a DMP
“We want to make sure that we’re controlling what happens with data . . . we want to make sure we control pricing. Control’s a very important message. We don’t want there to be a cottage industry built on our backs” – Nick Johnson, SVP, NBC Universal What do publishers really want? It’s simple, really: […]
Signal to Noise
What Data Should Inform Media Investment Decisions? The other day, I was updating my Spotify app on my Android device. When it finally loaded, I was asked to log in again. I immediately loaded up a new playlist that I had been building—a real deep dive into the 1980s hardcore music I loved back in […]
When Big Data Doesn’t Provide Big Insights
What big marketers should look for in a next generation data management platform “Big Data” is all the rage right now, and for a good reason. The other day, I was switching computers, and wanted to move about five gigabytes of photos and videos unto my new laptop, and my largest thumb drive was a […]
