Tag Archives: Ad Platforms
Epic FAIL
Much has been written about the notorious “logo vomit” map of famed internet banker Terence Kawaja. I reference his handy charts on my blog, and often his “Display LUMAscape” as a reference point for thinking about the digital display business, and what will happen to it. Many have tried to navigate through the various categories and dissect […]
The New, New Agency Model
Is Your Digital Agency Configured for Success? With all the new technology and access to data, you would think running a digital agency in 2011 would be tempting. After speaking with a few hundred digital agency principals over the last several years, I think I would rather work at a car wash. At least you […]
PLATFORM WARS #4: Ecosystem Bubble?
The Coming Consolidation of the “Digital Display Technology Landscape” If I had to pick “bravest guy in this business” I would pick Luma Partners banker Terence Kawaja. Back when he was at GCA Savvian, he tried to actually put the business of digital display advertising into one 8 ½ by 11 document, and give it […]
