Category Archives: Real Time Bidding (RTB)
Does Driving Efficiency Drive Profit (A Contrarian View of RTB)
I’ve always loved the notion of programmatic RTB. As a data hound and an early adopter of Appnexus , the notion that advertisers can achieve highly granular levels of targeting and utilize algorithms to impact performance is right in my wheelhouse. Today’s ad tech, replete with 300 companies that enable data-driven audience segmentation, targeting, and […]
Choosing a Data Management Platform
“Big Data” is all the rage right now, and for a good reason. Storing tons and tons of data has gotten very inexpensive, while the accessibility of that data has increased substantially in parallel. For the modern marketer, that means having access to literally dozens of disparate data sources, each of which cranks out large […]
The Data Driven Agency
Three ways you can supercharge your digital media agency with data Today’s digital media agency has access to enormous amounts of data, but using it effectively is what is going to make the difference between the shops of the future and the also-rans. Delivering data-driven insights is the key to being a 21st century agency. […]
When Big Data Doesn’t Provide Big Insights
What big marketers should look for in a next generation data management platform “Big Data” is all the rage right now, and for a good reason. The other day, I was switching computers, and wanted to move about five gigabytes of photos and videos unto my new laptop, and my largest thumb drive was a […]
