Category Archives: Online Media

Why We’re all Thinking Big Data (Jump Magazine Q+A)

June 1, 2012 · by · in Big Data, Data Management Platform, Demand Side Platform (DSP), Digital Display, DMP, Online Media, Uncategorized

Interview by Heather Taylor One trend that is dominating conversation across marketing and wider business practices, is big data. How we measure it, how we store it and how we use it to inform the work that we do. We spoke to Chris O’Hara, domain expert on platform technology to find out about big data, why […]

Best Practices in Digital Display Media (Interview)

March 22, 2012 · by · in Advertising Agencies, AppNexus, Big Data, Big Media, Data Management Platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Marketing, Media Buying, Media Planning, Online Media, Platforms, Real Time Bidding (RTB), Remnant Monetization, Uncategorized

Digital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media. Today, eConsultancy launches Best Practices in Digital Display Advertising, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O’Hara, about the report and work that went into it. Why did you write […]

The Data Driven Agency

January 26, 2012 · by · in Advertising Agencies, Data Management Platform, DMP, Online Media, Platforms, Real Time Bidding (RTB), Uncategorized

Three ways you can supercharge your digital media agency with data Today’s digital media agency has access to enormous amounts of data, but using it effectively is what is going to make the difference between the shops of the future and the also-rans. Delivering data-driven insights is the key to being a 21st century agency. […]

MediaOcean: So wrong, yet so right…

September 28, 2011 · by · in Advertising Agencies, AppNexus, Data Management Platform, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), TRAFFIQ, Uncategorized

MediaOcean: So Wrong, yet So Right! A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate.  – Marc Andreessen, 2007 Last […]

Digital Marketing Questions in Search of Answers

September 13, 2011 · by · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization

* The challenge for agencies isn’t executing a digital marketing strategy — it’s doing it at scale
* Agencies are forced to do what they always do when it comes to margin compression — share the pain with their publishing partners
* It’s not the tools that make the agency — it’s how the tools are used that ultimately determines success

Ad Tech’s Walking Dead Startups (DigiDay Interview)

August 25, 2011 · by · in Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Online Media, Real Time Bidding (RTB), TRAFFIQ

Chris O’Hara is svp of marketing and sales for Traffiq, a digital media optimization company. He has referred to the clutch of ad tech companies with sizable bank accounts from VC investment, not profits, as the walking dead. O’Hara believes that it’s only a matter of time before a massive fire sale begins in the […]

The RFP is Dead: New Concepts in Audience Discovery

August 19, 2011 · by · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), TRAFFIQ

The Programmatic Approach to Media Allocation is Coming Soon to a Platform near You. Since its inception, advertising has always been about putting the right message in front of the right audience. Back when televisions were really expensive, and people used to gather around them in bars to watch baseball, beer companies started to do […]

Digiday:Daily Interview (Repost)

August 16, 2011 · by · in Data Management Platform, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Online Media, Real Time Bidding (RTB)

During the past year, the number of tech companies has exploded. There are some 245 logos on the (in)famous Luma Partners slide. Some of those have been acquired, but many have not and, in the eyes of several observers, are more features of products than standalone companies. In an economic downturn, with its focus on […]

TRAFFIQ Talks Private Marketplaces and Other Platform Enhancements

July 27, 2011 · by · in Advertising Agencies, Data Management Platform, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization, TRAFFIQ

ADOTAS – Demand-side digital media management platform TRAFFIQ expands its offerings so much that it’s hard to keep up. Fortunately, we were able to hit Senior Vice President of Sales and Marketing  (and regular Adotas contributor) Chris O’Hara with questions regarding the platform’s latest upgrades (including customized and private publisher portfolios and enhanced financial management tools) […]

Epic FAIL

July 20, 2011 · by · in Advertising Agencies, Data Management Platform, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Marketing, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), Remnant Monetization, TRAFFIQ, Uncategorized

Much has been written about the notorious “logo vomit” map of famed internet banker Terence Kawaja. I reference his handy charts on my blog, and often his “Display LUMAscape” as a reference point for thinking about the digital display business, and what will happen to it. Many have tried to navigate through the various categories and dissect […]

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