I am the CRO of NextMark, an awesome company building the future in programmatic direct media buying. I have spent my career working in digital media and leading sales, marketing, and business development efforts for companies including Nielsen, Reviewed.com, TRAFFIQ, and Looksmart. Lately, I have been focusing on automation in the digital marketing space; specifically, how the demand and supply side can leverage data-driven technologies for segmentation, targeting, and analytics.
I am a member of American Business Media’s speakers bureau, a member of the IAB’s Networks and Exchanges and Sales Executive Committees, and a columnist for industry publications including Silicon Alley Insider, eMarketing & Commerce, Econsultancy, AdMonsters, MediaPost, The Agency Post, Adotas, ClickZ, iMediaConnection, DigiDay, and AdWeek. My weekly column for United Business Media’s The CMO Site addresses how modern marketers can employ data-driven solutions to achieve success.
My latest efforts have been focused on understanding the new paradigm in digital marketing, and helping daily practitioners unpack the complicated landscape. To that end I have written Best Practices in Digital Display Media (Econsultancy, March 2012) and Best Practices in Data Management (December 2012).
I am also the author of 6 best-selling books including Great American Beer, and Hot Toddies, the classic holiday cocktail book from Random House.
I hope you enjoy the content on this blog, and let me know if I can help you in any way.