Daily Archives: September 28, 2011
MediaOcean: So wrong, yet so right…
September 28, 2011 · by chrisohara · in Advertising Agencies, AppNexus, Data Management Platform, demand side platform, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, DMP, Media Buying, Media Planning, Online Media, Real Time Bidding (RTB), TRAFFIQ, Uncategorized
MediaOcean: So Wrong, yet So Right! A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last […]
