Daily Archives: April 18, 2011
Changing the Game
April 18, 2011 · by chrisohara · in Advertising Agencies, Demand Side Platform (DSP), Digital Display, Digital Media Ecosystem, Media Buying, Media Planning, Publishing, Real Time Bidding (RTB), Remnant Monetization
The Evolution of Real Time Bidding Means Better Inventory, and Higher Bids For years, publishers have devalued their inventory by letting a daisy chain of remnant inventory networks and exchanges leverage their audience. Because every publisher was willing to place ads on every single page, sheer scale created the opportunity for 3rd parties to extract […]
