A conversation with Jim Delaney, COO at Marketwired; Graeme Noseworthy of IBM, and Chris O’Hara. Stefan Tornquist of EConsultancy hosts.
A few years ago, I had coffee with Nick Langeveld, who left Nielsen to run business development for an interesting company called Affectiva. He was telling me how the company, an MIT labs spin-off, was going to make measurement in a new direction by measuring people’s facial expressions. Like Intel, who is going to start shipping set […]
A long time ago, I was selling highly premium banner ad inventory to major advertisers. Part of a larger media organization, our site had great consumer electronics content tailored to successful professional and amateur product enthusiasts. The thing we loved most was sponsorships and advertorials. We practically had a micro-agency inside our shop, and we […]
How Social Data Flips and Extends the Purchase Funnel The traditional purchase funnel hasn’t changed much since its invention in 1898. Although there are many different versions of it, the basic “AIDA” model (awareness>interest>desire>action) remains the same: Awareness: The traditional digital customer funnel starts at creating product awareness through impression-based display advertising and sponsorships. Interest: […]
“We want to make sure that we’re controlling what happens with data . . . we want to make sure we control pricing. Control’s a very important message. We don’t want there to be a cottage industry built on our backs” – Nick Johnson, SVP, NBC Universal What do publishers really want? It’s simple, really: […]
A Google Hangout with Eric Picard, CEO of RareCrowds; Chris Scoggins of Datalogix; Andy Monfried, CEO of Lotame; and Chris O’Hara, author of Best Practices in Data Management. Hosted by Stefan Tornquist of EConsultancy.
