A conversation with Jim Delaney, COO at Marketwired; Graeme Noseworthy of IBM, and Chris O’Hara. Stefan Tornquist of EConsultancy hosts.
A few years ago, I had coffee with Nick Langeveld, who left Nielsen to run business development for an interesting company called Affectiva. He was telling me how the company, an MIT labs spin-off, was going to make measurement in a new direction by measuring people’s facial expressions. Like Intel, who is going to start shipping set […]
A long time ago, I was selling highly premium banner ad inventory to major advertisers. Part of a larger media organization, our site had great consumer electronics content tailored to successful professional and amateur product enthusiasts. The thing we loved most was sponsorships and advertorials. We practically had a micro-agency inside our shop, and we […]
“We want to make sure that we’re controlling what happens with data . . . we want to make sure we control pricing. Control’s a very important message. We don’t want there to be a cottage industry built on our backs” – Nick Johnson, SVP, NBC Universal What do publishers really want? It’s simple, really: […]
A Google Hangout with Eric Picard, CEO of RareCrowds; Chris Scoggins of Datalogix; Andy Monfried, CEO of Lotame; and Chris O’Hara, author of Best Practices in Data Management. Hosted by Stefan Tornquist of EConsultancy.